The Center for Hospitality and Tourism is a platform dedicated to hospitality and tourism research and supports all areas of inquiry that directly and indirectly affect hospitality and tourism operations and management. The CHTR is designed as a forum to link cutting edge research with the critical needs and demands of the global hospitality and tourism industry and the local community.

Sample of the Services We May Provide

Online email survey with a more than 19 million U.S. traveler Opt email-address database and more than 350,000 restaurant and 75,000 hotel email-address databases Travelers’ Destination Selection Behavior Travelers’ Perception and Satisfaction Measurement Travelers’ Characteristics and Travelling, Eating and Lodging Behavior Hospitality and Tourism Need Assessment and Strategic Planning Hospitality Tourism Demand and Supply Modeling Hospitality and Tourism Forecasting and Modeling Community and Resident Attitudes Measurement Economic Impact of Hospitality and Tourism Industry Tourism Policy, Planning and Development Hotel and restaurant employees’ perception and attitude assessment

Selected studies and consultancy projects

The Image of Oklahoma as a Domestic Travel Destination The Image of Oklahoma as an International Travel Destination The Economic Impact of the Oklahoma Gaming Industry to the State of Oklahoma Tourism Industry Trip Characteristics of Casino and Racino Visitors in Oklahoma The Economic Impact of Spending by Visitors to Oklahoma State Parks Statewide Inventory and Potential Development of Agritourism Businesses in Oklahoma Oklahoma Restaurant Association members’ satisfaction survey Annual Statistic Review of Oklahoma Tourism 2000 and 2001 Tourist Arrivals Projection A Study of Pearl Delta Tourist Destination Image The Impact of Economic Recessions on Tourism The Impact of Financial Crisis on Tourism The Comparative Analysis of Preferred Conference Destination Tourism Shopping and Its Contributions to Local Economy Travel Destination Analysis Theme Park Guests Survey The Projected Inbound Market Trends of 12 Tourist Destinations in Southeast Asia and the Pacific Communities' and Residents' Attitudes towards Local Tourism Development Cost and Benefit Analysis of Tourism Advertising A Service Performance Model of Cruise Travelers’ Motivation Factors and Satisfaction Travelers’ Satisfaction and Expectations towards the Hong Kong International Airport A Travel Demand Model for Mainland Chinese Visitors to Hong Kong The Characteristics and Satisfaction of Mainland Chinese Visitors to Hong Kong Hong Kong - A Major Urban Tourism Destination in Southeast Asia A Comparative Study of Hong Kong as an Urban Tourism Destination in Southeast Asia The Trends of China Outbound Travel to Hong Kong and Its Implications The Supply and Demand of U.S. Lodging Industry The Economic and Market Feasibility Study of Galina Hotel The Service Quality Gap in Hotel Industry: A Study of Tourists’ Perceptions and Expectations An Analysis of Employees’ Expectations, Satisfaction Levels and Turnover in Hotel Industry Attitudes toward Utilizing Older Workers in the Hotel Industry Economic Interdependence and Structure of the Foodservice Industry Customer Satisfaction and Expectation of Quality Service in Family Restaurant Chain Customer Perception and Satisfaction towards Universities’ Catering Services Customer Perceptions and Expectations Survey in Fast food Restaurant Chains Determinants of Selection Attributes and Customers’ Satisfaction in Dining Selection